Archive for the ‘Writing Good Ads’ Category

How to Get 500% Higher Response from Your Yellow Pages Ads and other Print Ads

By Ben Hart

When someone sees your ad in the Yellow Pages, there are three things you know for certain about that person:

1) That person is all set to buy.

2) That person wants to buy what you are selling.

3) That person has not yet decided who to buy from.

So you’ve already achieved two thirds of your marketing objective. You’ve found someone who definitely wants what you are selling and who definitely will buy what you are selling. And that person is now looking at your ad.

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