Archive for the ‘Small Business Marketing’ Category

Your Three-Part Bullet-Proof Formula for Marketing and Business Success

By Ben Hart

I’ve boiled down the formula for success in marketing and business to three keys that must be in place. If any of these elements is missing, you probably won’t succeed. On the other hand, if you have all three, your success is nearly assured.

Here they are:

1) You must have an easy way to find those who want what you are selling.

When I was a young wet-behind the ears direct marketer, and a client would ask me if he thought I could sell his product or service using direct mail, I would always say: “I don’t know. Let’s test it and see if people want it.”

That’s the textbook answer all direct marketers give: “Let’s test it and see.”

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What to Write on a Simple Postcard that Will Bring You an Endless Avalanche of Customers

By Ben Hart

Here’s one of the coolest tricks I’ve ever discovered.

It involves using postcards to generate an avalanche of customers for you.

Here’s what you need to get started . . .

First, you need mailing list of customers and prospects.

How to compile your list is not the subject here. I deal with that critical subject elsewhere. And I’ll be covering this subject of how to build your list in a lot more detail in the coming weeks and months.

The subject here is what to say on your postcard mailing that will produce a flood of customers for you. It’s a pretty amazing little secret.

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