Posts Tagged ‘Ben Hart’

Successful Marketing is About Understanding Human Psychology

By Ben Hart

If you’re interested in human psychology and understanding why people do the things they do, you should love direct marketing.

When writing my sales copy I must always put myself in the place of the reader. I like that about marketing. It forces me to go outside myself and to walk in the shoes of others. I must be an amateur psychologist to be a successful direct marketing copywriter.

I must understand what it is that causes people to act. I must be aware of predictable patterns of human behavior.

I must get into the psyche of my readers and give my readers arguments so compelling that they will hit the order button, pull out their credit card—and trust someone with that information who they don’t even know and may have never heard of.

Getting orders from strangers (over the internet, via direct mail, through TV or radio, or any other way) is a tough task. But it’s doable, and doable on a regular basis, if you learn the laws of marketing.

The good news is, these laws of successful marketing are not a mystery. They are not a secret.

Anybody can study these laws of marketing and benefit from them if they just invest a little time and effort. These laws are fixed and constant. They are the same today as they were yesterday. And they will be the same tomorrow. These laws of marketing will never change, because human nature never changes.

Technology changes over time, but basic human nature stays the same. By this I mean that the basic dreams, aspirations, fears, and motivations of human beings will never change. They were the same in the time of Caesar. And they will be the same 100 or 1,000 years from now.

Marketing is science, not guesswork. That’s why we know that a marketing campaign, if put together correctly, absolutely and with 100% certainty will always succeed.

The Power of the Video Sales Letter

By Ben Hart

Ben Hart explains the power of the video sales letter on video while driving to Key West.

You Will Never Stand Alone If You Stand for Something

By Ben Hart

When I was an undergraduate at Dartmouth College, I was one of the very few conservatives on campus.
I knew of maybe five or six other students who were also conservatives. We got together and started a renegade conservative student newspaper called the Dartmouth Review. Many of the articles were humor and satire, with a right-wing edge. Part of the role of the paper was to explode the notion that conservatives were humorless, stodgy fuddy-duddies who did not like sex. The paper was often accused of being sophomoric, which did not hurt our feelings much because many of us were sophomores.

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The Easiest Way to Succeed in Business: Narrow is the Gate to Paradise

By Ben Hart

The easiest way to make money is to have no competitor.

That’s so obvious it’s hardly worth stating.

The easiest way to improve your chances of having no competitor, or very few competitors, is to identify a small market niche that you can dominate. It’s better to be a big fish in a small pond than a small, struggling fish in a big pond. In the big pond, you will likely be eaten alive very quickly.

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Marketing Guru Joe Polish on How to Automate Your Marketing

Just hit the audio play button for 90 minutes of solid gold money-making info . . .

Here’s Joe with Virgin Group Founder and CEO Richard Branson . . .

How to Create or Get a Product that is 100% Certain to Sell Like Hotcakes

By Ben Hart

Should Alegebra be Required in High School, or Ever?

Really the question should be: Is America’s approach to education completely wrong?

This is an important question to answer because we, in America, are spending about $1 TRILLION a year on education.

I just finished reading a thought-provoking article in the New York Times by Queens College Political Science Professor Emeritus Andrew Hacker.

The title of his piece: “Is Algebra Necessary?

Professor Hacker’s thesis is that love of learning is being killed early in many kids because of this subject. One in four kids fail to complete high school, many because they fail Algebra One and Two.

If these marginal students manage to make it through high school, they are then faced with algebra again in junior college and community college as they attempt to compile a good enough GPA to move on to a four-year college — only to fail again.

But you don’t need algebra (much less calculus or trigonometry) to run a business, balance your checkbook, do your taxes, or to succeed in 99 percent of the professions you might choose.

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