Posts Tagged ‘offer’

Your Three-Part Bullet-Proof Formula for Marketing and Business Success

By Ben Hart

I’ve boiled down the formula for success in marketing and business to three keys that must be in place. If any of these elements is missing, you probably won’t succeed. On the other hand, if you have all three, your success is nearly assured.

Here they are:

1) You must have an easy way to find those who want what you are selling.

When I was a young wet-behind the ears direct marketer, and a client would ask me if he thought I could sell his product or service using direct mail, I would always say: “I don’t know. Let’s test it and see if people want it.”

That’s the textbook answer all direct marketers give: “Let’s test it and see.”

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